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Tips for Using Your Database to Drive Revenue
December 11, 2011
How Database Marketing Can Turn Companies Around
October 23, 2011
When Does Reactivation Modeling Make Sense?
August 14, 2011
Why Marketing, Not IT, Should Control the Marketing Database (Part 2)
July 17, 2011
Why Marketing Should Control the Marketing Database, Not IT
April 14, 2011
Asking the Right Questions in Data Analysis
March 10, 2011
Stop the Insanity!
February 17, 2011
The Power of a Customized Email Promotion
October 21, 2010
True Marketing Databases Make Sophisticated Data Mining Possible
August 18, 2010
How Marketing Databases Differ from Operational Databases
June 28, 2010
Beware of Becoming a Database Abuser
April 13, 2010
Targeting Institutional Names in a Consumer Prospect Universe
October 26, 2009
Difference Between an Operational and a Marketing Database, Part 2
February 24, 2009
Difference Between an Operational and a Marketing Database, Part 1
January 26, 2009
Be Cautious Shifting Marketing Dollars from Print to Web
January 25, 2009
Think Before You Blast Those Follow-up Emails
January 11, 2009
Marketing Database Abusers
December 14, 2008
Analytic Software Needs Expert Handling
December 7, 2008
Your Marketing Database Isn't Complete Without Completeness
November 30, 2008
Three Tasks to Perform When Building a Marketing Database
November 16, 2008
Overlay Data, Part 2
November 9, 2008
Overlay Data, Part 1
October 6, 2008
Key Issues to Confront When Constructing a Database
September 21, 2008
Tactics for Leveraging Atomic-Level Data
September 17, 2008
Rethink Operational Systems for Best Database Practices
August 17, 2008
Techniques for Leveraging Atomic-Level Data
August 14, 2008
Data Analysis is No Game For Amateurs
July 20, 2008
Casting a Wide Net for Potential Predictors when Building a Model
July 13, 2008
The Direct Mail to Electronic Promotional Shift
June 3, 2008
Multi-Channel Customers, Part 3
May 5, 2008
Using a Marketing Database for Effective E-Mail Targeting
April 6, 2008
Potential Pitfalls of Setting Up a Query
March 2, 2008
Marketing Database Completeness
February 3, 2008
What Happens when Internal IT Manipulates a Marketing Database
January 6, 2008
What Happens when Internal IT Builds a Marketing Database
December 2, 2007
Multi-Channel Customers, Part 2
November 4, 2007
Multi-Channel Customers, Part 1
October 7, 2007
Problems Caused By Enhanced Marketing Database Content
September 3, 2007
Queries: The Ones You Can Do vs. the Ones You Should Do
August 5, 2007
Going Back to the Future
July 31, 2007
Marketing Database as a Vehicle for Enhancing Your Operational Systems
July 1, 2007
Marketing Database Past-Point-In-Time Views
June 3, 2007
The Ten Commandments of Marketing Database Content
May 14, 2007
The Second Five Commandments of Database Content Management
April 30, 2007
Best-Practices Marketing Database Content
April 22, 2007
Best Practices in Data Mining: The First Five Commandments
January 31, 2007
Best Practices Marketing Database Content, Part 2
December 4, 2006
Best Practices Marketing Database Content, Part 1
November 6, 2006
Channel Challenges
October 14, 2006
Database Management: Get to Know Your Customers Even Better
September 30, 2006
The Fallacy of a Single Version of the Truth About a Customer
August 28, 2006
Customer Data Mining - How to Determine if In-House or Outsourced Solution is Right
January 31, 2006
The Chutzpah of Don Peppers and Martha Rogers
November 30, 2005
Lights, Camera, Campaign
June 30, 2005
The Hype and Reality of Business Intelligence Software, Part 2
May 19, 2005
The Hype and Reality of Business Intelligence Software, Part 1
May 16, 2005
Location, Location, Location
May 14, 2005
Calculating Incremental Response
April 30, 2005
CRM Growth Simulator
April 20, 2005
Answers to Data Mining Questions, Part 2
February 6, 2005
Data In - Or Data Out
January 31, 2005
Answers to Data Mining Questions, Part 1
October 31, 2004
Who Responded to the Promotion?
September 19, 2004
Is a Prospect Database Right for You?
September 5, 2004
Focus Groups, Surveys Boost Response
June 6, 2004
Enhance Lists with Overlay Data, Part 3
January 4, 2004
Selecting the Right Predictive Model
July 6, 2003
Poor Hygiene Corrupts Analysis
June 1, 2003
Three Big Mistakes Direct Marketers Make When Reading Test Results
April 30, 2003
Enhance Lists with Overlay Data, Part 1
April 6, 2003
A Grand Analogy
February 28, 2003
Integrate Skill Sets with Data Mining Techniques
February 9, 2003
Improve Response with Name Suppression
November 30, 2002
Answers to 4 Common List Questions
November 3, 2002
Improve Use of Quantitative Methods
August 25, 2002
Explaining Disappointing Rollouts
May 5, 2002
Merge/Purge and DM Success
March 3, 2002
Why So Many Rollouts Disappoint
February 3, 2002
Identifying Millions in Lost Revenue
January 6, 2002
Superiority of Statistics-Based Predictive Models Versus RFM Cells
November 30, 2001
How Big Should My Test Be?
September 30, 2001
Merge/Purge Can Alter List Strategy
September 2, 2001
Insights from the Evaluation Process
April 30, 2001
Career Advancement in Data Mining
March 18, 2001
Working the Phone as a CRM Tool; 7 Rules for Prospect and Customer Relationship Management in a Call Center Environment
December 31, 2000
The Superiority of Statistics-Based Predictive Models Versus RFM Cells
December 31, 2000
Teamwork Lets Prospect/Customer Relationship Marketing Enrich Data
December 3, 2000
Data Leveraging Architects: Critical to Optimal Customer Relationship Management
March 14, 2000
People Make Predictive Modeling Work
November 28, 1999
The Non-Modeling Part of Predictive Modeling
October 31, 1999
Non-Modeling Part of Predictive Modeling
October 31, 1999
Measuring Your Business: Nine Questions You Must Ask "and Answer "to Succeed
June 30, 1999
Managing the Marketing/Analytical Partnership
March 31, 1999
Multiple Analytical Tools for Optimal Targeting
January 31, 1999
Unleashing the Power of a Demographic and Psychographic Database Enhancement
September 30, 1998
Prospecting's Lifetime Value Equation
June 30, 1998
Data Detectives: Number Crunching Alone Won't Build You a Successful Predictive Model
April 30, 1998
OLAP GAP
March 31, 1998
Database Marketing for Retailers: A Six-Step Program Using Point-of-Sale Purchase Information
February 28, 1998
Individual/Household Demographics & Psychographics: Applications in Descriptive & Predictive Research
November 30, 1997
Tips for Using Your Database to Drive Revenue
December 11, 2011
Why Marketing, Not IT, Should Control the Marketing Database (Part 2)
July 17, 2011
Why Marketing Should Control the Marketing Database, Not IT
April 14, 2011
True Marketing Databases Make Sophisticated Data Mining Possible
August 18, 2010
How Marketing Databases Differ from Operational Databases
June 28, 2010
Difference Between an Operational and a Marketing Database, Part 2
February 24, 2009
Difference Between an Operational and a Marketing Database, Part 1
January 26, 2009
Analytic Software Needs Expert Handling
December 7, 2008
Your Marketing Database Isn't Complete Without Completeness
November 30, 2008
Three Tasks to Perform When Building a Marketing Database
November 16, 2008
Key Issues to Confront When Constructing a Database
September 21, 2008
Rethink Operational Systems for Best Database Practices
August 17, 2008
Marketing Database Completeness
February 3, 2008
What Happens when Internal IT Builds a Marketing Database
December 2, 2007
Problems Caused By Enhanced Marketing Database Content
September 3, 2007
Going Back to the Future
July 31, 2007
Marketing Database as a Vehicle for Enhancing Your Operational Systems
July 1, 2007
Marketing Database Past-Point-In-Time Views
June 3, 2007
The Ten Commandments of Marketing Database Content
May 14, 2007
The Second Five Commandments of Database Content Management
April 30, 2007
Best-Practices Marketing Database Content
April 22, 2007
Best Practices in Data Mining: The First Five Commandments
January 31, 2007
Best Practices Marketing Database Content, Part 2
December 4, 2006
Best Practices Marketing Database Content, Part 1
November 6, 2006
Database Management: Get to Know Your Customers Even Better
September 30, 2006
The Fallacy of a Single Version of the Truth About a Customer
August 28, 2006
The Hype and Reality of Business Intelligence Software, Part 2
May 19, 2005
The Hype and Reality of Business Intelligence Software, Part 1
May 16, 2005
CRM Growth Simulator
April 20, 2005
Data In - Or Data Out
January 31, 2005
Is a Prospect Database Right for You?
September 5, 2004
Data Leveraging Architects: Critical to Optimal Customer Relationship Management
March 14, 2000
OLAP GAP
March 31, 1998
Hype and Reality of Database Marketing Software
September 11, 1994
MIS and Marketing: Secrets of Strategic Information Mining
June 30, 1992
Workstation Technology For Marketing Analysis
May 31, 1990
How to Create a Customer Database
January 31, 1990
Tips for Using Your Database to Drive Revenue
December 11, 2011
The Power of a Customized Email Promotion
October 21, 2010
Targeting Institutional Names in a Consumer Prospect Universe
October 26, 2009
Be Cautious Shifting Marketing Dollars from Print to Web
January 25, 2009
Think Before You Blast Those Follow-up Emails
January 11, 2009
Overlay Data, Part 1
October 6, 2008
Tactics for Leveraging Atomic-Level Data
September 17, 2008
Techniques for Leveraging Atomic-Level Data
August 14, 2008
The Direct Mail to Electronic Promotional Shift
June 3, 2008
Multi-Channel Customers, Part 3
May 5, 2008
Using a Marketing Database for Effective E-Mail Targeting
April 6, 2008
Multi-Channel Customers, Part 2
November 4, 2007
Multi-Channel Customers, Part 1
October 7, 2007
Channel Challenges
October 14, 2006
The Chutzpah of Don Peppers and Martha Rogers
November 30, 2005
Lights, Camera, Campaign
June 30, 2005
Calculating Incremental Response
April 30, 2005
Answers to Data Mining Questions, Part 2
February 6, 2005
Answers to Data Mining Questions, Part 1
October 31, 2004
Is a Prospect Database Right for You?
September 5, 2004
Focus Groups, Surveys Boost Response
June 6, 2004
Three Big Mistakes Direct Marketers Make When Reading Test Results
April 30, 2003
A Grand Analogy
February 28, 2003
Integrate Skill Sets with Data Mining Techniques
February 9, 2003
Improve Response with Name Suppression
November 30, 2002
Working the Phone as a CRM Tool; 7 Rules for Prospect and Customer Relationship Management in a Call Center Environment
December 31, 2000
Teamwork Lets Prospect/Customer Relationship Marketing Enrich Data
December 3, 2000
Data Leveraging Architects: Critical to Optimal Customer Relationship Management
March 14, 2000
Measuring Your Business: Nine Questions You Must Ask "and Answer "to Succeed
June 30, 1999
Multiple Analytical Tools for Optimal Targeting
January 31, 1999
Prospecting's Lifetime Value Equation
June 30, 1998
Database Marketing for Retailers: A Six-Step Program Using Point-of-Sale Purchase Information
February 28, 1998
Multiple Modeling Tools: Key to Sophisticated Database Marketing
September 22, 1996
Strategic Planning: What's In It for Direct Marketers?
November 30, 1993
Targeting Institutional Names in a Consumer Prospect Universe
October 26, 2009
The Fallacy of a Single Version of the Truth About a Customer
August 28, 2006
Poor Hygiene Corrupts Analysis
June 1, 2003
Improve Response with Name Suppression
November 30, 2002
Merge/Purge and DM Success
March 3, 2002
Merge/Purge Can Alter List Strategy
September 2, 2001
Insights from the Evaluation Process
April 30, 2001
Meaning of Merge/Purge
December 31, 1989
Evaluating Merge/Purge Systems, Part 6
November 30, 1987
Evaluating Merge/Purge Systems, Part 5
October 31, 1987
Evaluating Merge/Purge Systems, Part 4
September 30, 1987
Evaluating Merge/Purge Systems, Part 3
August 31, 1987
Evaluating Merge/Purge Systems, Part 2
July 31, 1987
Evaluating Merge/Purge Systems, Part 1
June 30, 1987
Overlay Data, Part 2
November 9, 2008
Overlay Data, Part 1
October 6, 2008
Tactics for Leveraging Atomic-Level Data
September 17, 2008
Techniques for Leveraging Atomic-Level Data
August 14, 2008
Location, Location, Location
May 14, 2005
Enhance Lists with Overlay Data, Part 1
April 6, 2003
Improve Response with Name Suppression
November 30, 2002
Unleashing the Power of a Demographic and Psychographic Database Enhancement
September 30, 1998
Individual/Household Demographics & Psychographics: Applications in Descriptive & Predictive Research
November 30, 1997
Improved Data Will Produce Better Models
October 13, 1996
Stop the Insanity!
February 17, 2011
Lights, Camera, Campaign
June 30, 2005
Calculating Incremental Response
April 30, 2005
Who Responded to the Promotion?
September 19, 2004
Enhance Lists with Overlay Data, Part 3
January 4, 2004
Poor Hygiene Corrupts Analysis
June 1, 2003
Three Big Mistakes Direct Marketers Make When Reading Test Results
April 30, 2003
A Grand Analogy
February 28, 2003
Answers to 4 Common List Questions
November 3, 2002
Improve Use of Quantitative Methods
August 25, 2002
Explaining Disappointing Rollouts
May 5, 2002
Why So Many Rollouts Disappoint
February 3, 2002
Identifying Millions in Lost Revenue
January 6, 2002
How Big Should My Test Be?
September 30, 2001
Merge/Purge Can Alter List Strategy
September 2, 2001
Managing the Marketing/Analytical Partnership
March 31, 1999
Evaluating Merge/Purge Systems, Part 6
November 30, 1987
How Database Marketing Can Turn Companies Around
October 23, 2011
When Does Reactivation Modeling Make Sense?
August 14, 2011
Asking the Right Questions in Data Analysis
March 10, 2011
Stop the Insanity!
February 17, 2011
True Marketing Databases Make Sophisticated Data Mining Possible
August 18, 2010
How Marketing Databases Differ from Operational Databases
June 28, 2010
Beware of Becoming a Database Abuser
April 13, 2010
Marketing Database Abusers
December 14, 2008
Analytic Software Needs Expert Handling
December 7, 2008
Three Tasks to Perform When Building a Marketing Database
November 16, 2008
Overlay Data, Part 2
November 9, 2008
Tactics for Leveraging Atomic-Level Data
September 17, 2008
Rethink Operational Systems for Best Database Practices
August 17, 2008
Techniques for Leveraging Atomic-Level Data
August 14, 2008
Data Analysis is No Game For Amateurs
July 20, 2008
Casting a Wide Net for Potential Predictors when Building a Model
July 13, 2008
The Direct Mail to Electronic Promotional Shift
June 3, 2008
Multi-Channel Customers, Part 3
May 5, 2008
Potential Pitfalls of Setting Up a Query
March 2, 2008
What Happens when Internal IT Manipulates a Marketing Database
January 6, 2008
Multi-Channel Customers, Part 2
November 4, 2007
Multi-Channel Customers, Part 1
October 7, 2007
Problems Caused By Enhanced Marketing Database Content
September 3, 2007
Queries: The Ones You Can Do vs. the Ones You Should Do
August 5, 2007
Going Back to the Future
July 31, 2007
Marketing Database Past-Point-In-Time Views
June 3, 2007
The Ten Commandments of Marketing Database Content
May 14, 2007
The Second Five Commandments of Database Content Management
April 30, 2007
Best-Practices Marketing Database Content
April 22, 2007
Best Practices in Data Mining: The First Five Commandments
January 31, 2007
Best Practices Marketing Database Content, Part 2
December 4, 2006
Best Practices Marketing Database Content, Part 1
November 6, 2006
Database Management: Get to Know Your Customers Even Better
September 30, 2006
Customer Data Mining - How to Determine if In-House or Outsourced Solution is Right
January 31, 2006
The Chutzpah of Don Peppers and Martha Rogers
November 30, 2005
The Hype and Reality of Business Intelligence Software, Part 2
May 19, 2005
The Hype and Reality of Business Intelligence Software, Part 1
May 16, 2005
CRM Growth Simulator
April 20, 2005
Answers to Data Mining Questions, Part 2
February 6, 2005
Answers to Data Mining Questions, Part 1
October 31, 2004
Selecting the Right Predictive Model
July 6, 2003
Integrate Skill Sets with Data Mining Techniques
February 9, 2003
Improve Use of Quantitative Methods
August 25, 2002
Superiority of Statistics-Based Predictive Models Versus RFM Cells
November 30, 2001
Career Advancement in Data Mining
March 18, 2001
Teamwork Lets Prospect/Customer Relationship Marketing Enrich Data
December 3, 2000
Data Leveraging Architects: Critical to Optimal Customer Relationship Management
March 14, 2000
Non-Modeling Part of Predictive Modeling
October 31, 1999
Managing the Marketing/Analytical Partnership
March 31, 1999
Multiple Analytical Tools for Optimal Targeting
January 31, 1999
Prospecting's Lifetime Value Equation
June 30, 1998
Data Detectives: Number Crunching Alone Won't Build You a Successful Predictive Model
April 30, 1998
Database Marketing for Retailers: A Six-Step Program Using Point-of-Sale Purchase Information
February 28, 1998
Individual/Household Demographics & Psychographics: Applications in Descriptive & Predictive Research
November 30, 1997
Fallacy of Automated Modeling
November 30, 1996
Improved Data Will Produce Better Models
October 13, 1996
Multiple Modeling Tools: Key to Sophisticated Database Marketing
September 22, 1996
Superiority of Tree Analysis Over RFM; How it Enhances Regression
August 11, 1996
RFM Cells: The 'Kudzu' of Segmentation
July 14, 1996
How to Calculate the Financial Impact of Predictive Modeling, Part 2
January 14, 1996
How to Calculate the Financial Impact of Predictive Modeling, Part 1
December 10, 1995
Myths and Realities of Building Models
October 2, 1994
Hype and Reality of Database Marketing Software
September 11, 1994
How Not to Do Predictive Modeling
July 31, 1994
MIS and Marketing: Secrets of Strategic Information Mining
June 30, 1992
Making Your Marketing Data Usable
December 31, 1990