Database Marketing e-Letters

I’m sending out lots of promotions across multiple channels. There’s so much overlap I can’t figure out what’s driving my revenue and profit.

With the Web, I don’t always need direct mail to get an order. But, I can’t sort out when this is true, and for which customers.

I was shocked at how much a quality marketing database would cost, and how long it would take to build. I need a second opinion.

I get nickeled and dimed so much that, in order to stay within budget, I have to cut back on what I want – and need.

My service provider promised the ‘A Team,’ and my invoices reflect it. However, most of the people on my account are barely shaving yet.

My business is 100% on-line. I want to be sophisticated using the data I’ve captured, but the e-commerce trade shows haven’t been much help.

I’ve done a great job acquiring lots of new customers. The problem is that I need help figuring out what to do with them.

I’m #53 on the IT priority list. That’s up from #57 last month. The delay is making it very difficult to do my job.

My analytical team answers my questions, but I’m frustrated because they respond like statisticians rather than the business people I need them to be.

I have my consumer customers figured out. However, I also have quite a few business buyers, and I don’t know what to do with them.