Database Marketing e-Letters

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Difference Between an Operational and a Marketing Database, Part 2
February 24, 2009
Difference Between an Operational and a Marketing Database, Part 1
January 26, 2009
Marketing Database Abusers
December 14, 2008
Overlay Data, Part 2
November 9, 2008
Overlay Data, Part 1
October 6, 2008
Tactics for Leveraging Atomic-Level Data
September 17, 2008
Techniques for Leveraging Atomic-Level Data
August 14, 2008
Casting a Wide Net for Potential Predictors when Building a Model
July 13, 2008
The Direct Mail to Electronic Promotional Shift
June 3, 2008
Multi-Channel Customers, Part 3
May 5, 2008
Using a Marketing Database for Effective E-Mail Targeting
April 6, 2008
Potential Pitfalls of Setting Up a Query
March 2, 2008
Marketing Database Completeness
February 3, 2008
What Happens when Internal IT Manipulates a Marketing Database
January 6, 2008
What Happens when Internal IT Builds a Marketing Database
December 2, 2007
Multi-Channel Customers, Part 2
November 4, 2007
Multi-Channel Customers, Part 1
October 7, 2007
Problems Caused By Enhanced Marketing Database Content
September 3, 2007
Queries: The Ones You Can Do vs. the Ones You Should Do
August 5, 2007
Marketing Database as a Vehicle for Enhancing Your Operational Systems
July 1, 2007
Marketing Database Past-Point-In-Time Views
June 3, 2007
The Ten Commandments of Marketing Database Content
May 14, 2007
Best-Practices Marketing Database Content
April 22, 2007